Technest
Client
Jody Burton
Category
Branding
Year
2025
TechNest is a new tech startup that specializes in providing innovative software solutions for small to medium-sized businesses. The goal is to create a strong brand identity that conveys expertise, reliability, and cutting-edge technology. The objects were the following: Develop a unique brand identity that reflects innovation and professionalism. Create a cohesive visual and verbal brand language. And Establish an online presence through a website and social media.
Project Summary
The upward-pointing arrows signify growth and progress, representing commitment to helping businesses thrive. Furthermore, these arrows evoke the imagery of Wi-Fi signals, highlighting the importance of connectivity in today’s digital landscape. This design element symbolizes the dedication to fostering strong relationships with Technests clients, as they believe that meaningful connections are essential for mutual success. By prioritizing open communication and collaboration, Technest aim to create an environment where clients feel supported and empowered to achieve their goals.
Its clean, modern design features a vibrant purple, symbolizing creativity and innovation. The artistic expression of the logo aims to evoke a sense of originality and uniqueness. The weight of the icon is harmoniously balanced with the typeface. The use of lowercase letters creates a welcoming and approachable feel, enhancing the overall brand identity.