SkyRunners Is a niche magazine centred around the sport of Powerkiting. Given its extreme nature, I saw a unique opportunity to convey the excitement and intensity of the sport throughout the magazine.

I focused on a primary target audience of beginners aged 18 to 30, allowing me to provide an engaging introduction to Powerkiting. This approach enables newcomers to grasp the fundamentals and allure of the sport. Additionally, I identified a secondary audience comprised of advanced Powerkiters—those thrill-seeking daredevils who push the limits with extreme kite jumps. This dual audience strategy ensures that the magazine appeals to both newcomers and seasoned enthusiasts, capturing the full spectrum of the Powerkiting experience.