Farmers Brew
Client
Lila Thompson
Category
Branding
Year
2026
The goal of this branding project was to create a unique and compelling identity for a new craft beer line called “Farmer’s Brew.” This brand will celebrate the hard work, dedication, and authenticity of farmers, connecting the product to the agricultural roots of beer production. The branding will evoke a sense of community, sustainability, and appreciation for the land.
Project Summary
The Farmers Brew logo embodies the roots of farming, reflecting a down-to-earth personality that showcases a passion for traditional agricultural life and its connection to the environment. Designed to evoke a rustic and jagged aesthetic, the logo resonates with the hard work of farmers. The icon features three key elements: a stalk of wheat, a tractor, and harvested land. Together, these elements create a narrative about the process of crafting beer from scratch. The vibrant rustic orange colour enhances the design, instilling a warm, inviting, and authentic atmosphere.
Farmer’s Brew was started out of a passion for craft beer, a commitment to sustainability, and a desire to celebrate and support local farmers. The motivation behind the brand is rooted in creating a meaningful connection between consumers and the agricultural community while delivering exceptional quality in every brew.