Wild Rose Beer

Beer is an organic process. It’s alive. Advertising must be the same. Organic, interesting and unexpected. Full of flavor. Consuming the ads must be like consuming the product. Wild Rose beer is a small brewery with a big story. They can be bold, both in what they say and how they say it. They are wild so they do things different, with a unique sense of fun.

The aim of this project was to create a short piece that sells and brings one of the brands of the Wild Rose beers to life. The demographic in which this would be speaking too would be Albertans, as this beer is only made in Alberta, for Alberta, which is what the key message here is.