SKYRUNNERS Magazine 

For this project I decided to base my concept around the sport of “Powerkiting”. I felt that because this is an extreme sport It would give me the opportunity to really express it’s meaning and madness throughout the magazine. 

I decided to make my primary target audience 18-30 year old beginners. This way it allowed me to give an introduction to the sport. My secondary audience was based more on the advanced powerkiters, the much more extreme daredevil kite jumpers.