Blackbird
Blackbird Caye Resort
The objective of this project was to take an existing brand which was given at random, in this case focusing on vacation resorts and develop a single touch point. Speaking to the experience, emotion and amenities that customers seek. The resort that I was given was Blackbird Caye Resort, which is located offshore of Belize.
I decided to create a species package which identified the different birds, fish and coral reef that surround Blackbird resort and Belize.